Solsta Privacy Notice (Global)
Effective date: March 30, 2026Who we are: Solsta Inc. (“Solsta”, “we”, “us”, “our”)
1) Scope This Privacy Notice explains how we collect, use, disclose, and protect personal information specifically in connection with our Early Access form, related marketing communications, and any downstream processing such as lead qualification and CRM transfer. It does not cover general website browsing or cookie use — for those activities, please see our
Privacy Policy. We provide this information at or before the point of collection to meet applicable transparency requirements.
2) Controller ContactController: Solsta Inc.,
1 N. 1st Street, Suite 654
Phoenix, AZ 85004
Phone: (602) 889-3074
Privacy contact:
privacy@solsta.io3) What we collect
Information you provide:• Identifiers (first name, last name, email) submitted via the Early Access form.
• Professional information (company name, job role/title) submitted via the Early Access form.
• Operational context (whether you are currently running AI agents in production or staging environments) submitted via the Early Access form.
• Any information included in free-text fields.
Information collected automatically:• Device/usage data (IP address, browser type/version, pages viewed, timestamps) collected via Google Analytics (Google LLC, USA). Google Analytics uses cookies to help us understand how visitors interact with our site. Depending on your cookie preferences, this data may be shared with Google. See our Cookie Notice for details and to manage your preferences.
4)
Purposes and Legal BasesWe process your information only for specific, explicit purposes and rely on a lawful basis for each processing activity.
•
Respond to your Early Access request and related operational communications (e.g., scheduling a call or provisioning access).
Legal basis: Legitimate interests (to answer your request) or Contract (to take steps at your request before entering a contract).
•
Email marketing & automated nurturing sequences via Customer.io (e.g., product updates, launch announcements, onboarding tips), including segmentation and tags to improve relevance.
Legal basis: (opt‑in). Consent must be freely given, specific, informed, unambiguous, and is separate from other terms. You can withdraw consent at any time.
•
Lead qualification and pipeline movement (e.g., segmenting contacts by engagement level and transferring qualified leads from Customer.io to our CRM, Attio, for sales follow-up and direct outreach.)
Legal basis: Consent— this transfer is covered by your opt-in at the point of collection. You may withdraw consent at any time by contacting
privacy@solsta.io, which will stop further processing for this purpose.
•
Analytics and service improvement (e.g., understanding page performance, measuring campaign effectiveness).
Legal Basis: Legitimate interests; where non‑essential cookies/trackers are used, we obtain consent first.
•
Compliance and protection (e.g., complying with legal obligations, enforcing terms, protecting security).
Legal basis: Legal obligation / Legitimate interests.
5) Email marketing, unsubscribe, and your choices• We send marketing emails
only if you opt in on the form (checkbox not pre-ticked). You may
withdraw consent at any time by clicking
Unsubscribe in our emails or by
contacting us. We keep records showing what you consented toand when.
• If you have also consented to CRM transfer, withdrawing your marketing consentwill also stop your data from being moved to our sales CRM. If your data has already been transferred to our CRM prior to withdrawal, please contact
privacy@solsta.io to request deletion of that record.
• Our marketing emails include an
unsubscribe link and our
physical mailing address (CAN-SPAM). We honor opt-out requests promptly.
(If you are an
existing customer in the UK, PECR’s “soft opt-in” may apply to similarproducts/services if you were given a clear opt-out at collection and in every message;otherwise we rely on consent.)
6) Profiling, segmentation, and automationWe use
Customer.io (Peaberry Software Inc., USA) to run automated onboarding and nurture email sequences and to segment contacts based on the information you provide and your engagement with our communications. This section explains how that works and what it means for you.
What we automate: Once you submit the Early Access form and opt in, you will be enrolled in a pre-defined sequence of emails. The timing, content, and continuation of those emails may be influenced by your engagement behavior — for example, whether you open emails or click links.
How we segment: We use engagement signals (such as email opens, link clicks, andinactivity) alongside the information you submitted in the form — including your job role,company, and current AI deployment status — to assign you to segments. These segmentsdetermine which messages you receive and how frequently.
What this means for you: Based on your engagement level and form responses — including whether you are actively running AI agents in production or staging — you may be identified as a qualified lead. If so, your contact information and engagement data may be transferred from
Customer.io (Peaberry Software Inc., USA) to our CRM
(Attio Ltd., UK) for direct sales follow-up. This is the primary practical consequence of the segmentation process.
What we do not do: We do not make decisions that produce legal or similarly significant effects solely by automated means. A member of our team reviews leads before any transfer to our sales CRM occurs.
Your choices: You can opt out of automated communications at any time by clicking Unsubscribe in any of our emails or by contacting
privacy@solsta.io. If you wish to object to being profiled for lead qualification purposes, you may also contact us at that address and we will assess your request.
7) Who we share information with (recipients)We share personal information only with:
Service providers acting on our instructions:
• Customer.io (Peaberry Software Inc., USA) — email delivery, contact management, and automated nurture sequences.
Customer.io Privacy Policy /
Data Processing Addendum•
Attio (Attio Ltd., UK) CRM for qualified leads and sales pipelinemanagement.
Attio Privacy Policy • Google Analytics (Google LLC, USA) — website analytics to understand visitor behavior and site performance. Data sharing with Google's other products and services is disabled. Data is retained for 2 months.
Google Privacy Policy•
Authorities when legally required.
We do not sell personal information. We do not share personal information with any thirdparties other than the service providers listed above and authorities where legally required,and only for the purposes described in this Notice.
8) International Transfersf your information is transferred from the UK/EEA to countries without an adequacydecision — for example, to Peaberry Software Inc. (Customer.io) in the USA — we useappropriate safeguards such as
Standard Contractual Clauses (SCCs).
Attio (Attio Ltd.) is based in the United Kingdom. The UK maintains an adequacy decisionfor data transfers from the EEA. For transfers of personal data from Solsta (USA) to Attio (UK), appropriate contractual safeguards are in place.
9) RetentionWe retain personal information
only as long as necessary for the purposes described above:
• Early-Access inquiries:
12 months after last interaction.
• Marketing contacts: until you
unsubscribe/withdraw consent or after
12 months of no engagement (then delete or anonymize).
• CRM lead records: per our sales operations schedule
3 years or as required bylaw.
• Analytics:
2 months We disclose retention periods/criteria to satisfy transparency requirements.
10) Your RightsDepending on where you live, you may have rights to
access, correct, delete, restrict, object (including to direct marketing),
port your data, and
withdraw consent at any time without affecting prior lawful processing. You also have the right to lodge a complaint with a supervisory authority (EEA/UK).
• To exercise rights or preferences, contact:
privacy@solsta.io• For California rights, see
California Notice at Collection below.
11) SecurityWe use administrative, technical, and organizational measures (e.g., encryption in transit, access controls, least-privilege, vendor due diligence) to protect personal information. No system is 100% secure, but we continually improve protections.
12) ChildrenOur site and services are
not directed to children. Do not submit personal information ifyou are under the age where consent requires parental authorization under applicablelaws.
13) ChangesWe will update this Notice when needed and indicate the
effective date above. If changes materially affect you, we will notify you by reasonable means (e.g., email or website notice).
California Notice at Collection (CCPA/CPRA)This
Notice at Collection applies to California residents and
describes what we collect at or before the time of collection,
why, how long we keep it, and whether we
sell or share it.
1) Categories of personal information we collect From the
Early Access form and your use of our site, we may collect:
•
Identifiers: first name, last name, email address.
•
Internet / network activity: page views, clicks, IP address, device/browser info.
• Professional information: company or organization name, where provided voluntarily via the Early Access form.
• Operational context: Current AI deployment status (whether you are running AIagents in production or staging), collected via the Early Access form. Thisinformation is used as a lead qualification signal and may influence whether yourcontact record is transferred to our sales CRM.
•
Inferences we derive (e.g., product interest segments or engagement levels from email opens/clicks) to tailor communications. We do not intentionally collect sensitive personal information via this form. (If this changes, we will update this Notice and provide appropriate choices.)
We
do not intentionally collect
sensitive personal information via this form. (If this changes, we will update this Notice and provide appropriate choices.)
2) Purposes for collection and useWe use these categories for:
• Responding to your Early Access request and related operational communications.
•
Email marketing and automated lead-nurture sequences (with your opt-in), including segmentation and measuring engagement.
• Analytics and service improvement.
• Security and fraud prevention; compliance with law.
3) Retention periods• Early-Access inquiries:
12 months from last interaction.
• Marketing contacts: until you
unsubscribe or
12 months of no engagement.
• Logs/analytics:
2 months4) Selling or sharing personal information• We
do not sell personal information.
• We
do not share personal information for
cross-context behavioral advertising.
5) Disclosure to service providersWe disclose personal information to service providers that support our operations, such as
Customer.io (Peaberry Software Inc., USA) and
Attio (Attio Ltd., UK). These providers mayonly use personal information to provide services to us and not for their own purposes.
•
Customer.io (Peaberry Software Inc., USA) - email delivery, contactmanagement, and automated nurture sequences
Customer.io Privacy Policy /
Data Processing Addendum•
Attio (Attio Ltd., UK) CRM for qualified leads and sales pipeline management.
Attio Privacy Policy6) Your CCPA/CPRA rightsCalifornia residents have the right to
know, access, delete, correct, and
limit the use of sensitive personal information (if collected), and the right to
opt out of sale or sharing of personal information. We will not discriminate against you for exercising your rights.
How to exercise your rights:
• Email:
privacy@solsta.io